What impact will the Trump administration’s tariff hikes, which took office on January 20th, have on the apparel industry? This policy is causing significant confusion for both suppliers and apparel manufacturers. The president’s actions are likely to continue to attract significant attention.

Expenses during your stay are also a pain. The combination of a weak yen and inflation makes things tough. Compared to when you could get a room for around ¥25,000 per night, it now costs ¥30,000-¥40,000, about 1.5 times as much. Even a meal at a casual restaurant can cost $80 per person, or over ¥10,000! (One or two photos from the restaurant) When it comes down to it, even a single meal out can be quite a blow.

The photo shows the Nanamica store in Soho. As a franchisee, indirect transactions are increasing. This is a notable brand that incorporates new materials like Spiber into its standard line and is known for its proactive material development.


It’s not all good news, but we have to keep moving forward and enjoy these efforts despite the headwinds!